With the success of the male urban clothing line, Vokal, rapper Nelly took a look at the women’s market and saw a definite need in women’s choices. Nelly, along with his business partners, Yomi Martin and Ian Kelly, conceived of the idea of a flattering line of clothes for all women’s sizes and figures.
Nelly off-handedly called the idea Apple Bottom, to the delight of his partners, and the name became legend in the history of feminine hip-hop fashion. Starting with jeans, the brand grew to dresses, tops, shoes, accessories, and most recently a girl line of urban fashionables.
One of the perks that has grown with the Apple Bottom line are various charities that were developed by Nelly to help with children’s health issues and the African-American community. “Sho 4 Kids” is a charitable organization that was formed to help kids with developmental disorders; Jes Us 4 Jackie, named after Nelly’s sister, was organized to increase community awareness about Leukemia, including necessary bone marrow donations.
Apple Bottom clothing has also been known to donate clothing coupons to certain charitable fundraisers, allowing a portion of each coupon to go to the buyer’s charity of choice. This is a great way to give to the needy while also buying good products – and is especially advantageous during holiday seasons.
All in all, Apple Bottom clothing is a hot urban fashion line that was formed to help women find the clothes that fit their particular figure and has also taken the time to give back to the community through charitable giving and helping with needs of the community.
This is known as synergy: the perfect win/win situation.

